Increase your contact success rate with RCS notifications after a missed call.
The phone rings, but the customer doesn't answer. For many organizations, this is a daily reality. Unknown 085 or 088 numbers are increasingly being ignored for fear of spam or phishing. The result? Low accessibility, extra callbacks, and rising operational costs. With an automatic RCS notification immediately after a missed call, you restore trust and increase the chance of a successful contact moment.
Why customers ignore your outbound calls
Consumer behavior has changed. Due to the rise in unwanted sales calls and fraud, people have become wary of unknown business numbers. Mobile phones sometimes even preemptively flag business numbers as "Possible spam." When a call goes unanswered, a negative spiral ensues in which employees have to call more often for the same task, and the workload increases due to a backlog. This directly undermines the customer experience, as missing essential information about deliveries or appointments inevitably leads to frustration.
The RCS Missed Call Flow: Step by Step
Instead of simply trying again later, you can send a message immediately via a real-time trigger to eliminate the uncertainty.
- The event: An outbound call is not answered or is clicked away.
- The notification: The customer immediately receives an RCS message. Thanks to the Verified Profile, the customer immediately sees your company name and logo, which instantly inspires confidence.
- Interaction: The customer reads the reason for your call (e.g., "We're calling about your appointment tomorrow") and immediately sees action buttons.
- Self-service or escalation: The customer selects a new time slot via a button that links to a web page or directly requests more information.
By 2025, Mobile Water had already sent more than 30,000 missed call messages in the Netherlands.
Measurable result: Higher response rates
We measure success in outbound telephony based on the answer rate: the percentage of calls that are successfully connected on the first attempt (first-time connect).
- Thanks to the combination of branding and buttons, we are seeing significant improvements:
- Average increase: In pilot projects, organizations see a 15% to 25% increase in the answer rate on the second attempt, because the customer now knows who is calling.
- Conversion: Up to 30% of customers use the "Choose a time" button instead of waiting for an unexpected new call.
- Transparency: Thanks to delivery and read confirmations, you know exactly whether your message has arrived, which is crucial for process monitoring.
Why Mobile Water?
As a frontrunner in the Netherlands, Mobile Water helps organizations translate communication challenges into scalable solutions. We offer end-to-end guidance: from the initial design of the flow to technical delivery and in-depth reporting.
Our approach: Start simple, scale later. Many organizations fear complex CRM integrations. Although real-time triggers offer the best experience, we can start a pilot with a simple dataset to prove the impact. Once the business case is established, we fully integrate the flow into your existing processes.
