RCS messaging in the Netherlands: Now 100% Android coverage with KPN included.

There was always a "but." You wanted the rich experience of an app and the interactivity of a website, but you didn't want to take a chance on your reach. Until recently, RCS in the Netherlands was a powerful tool with one frustrating limitation: coverage wasn’t complete. Those days are officially over. Now that KPN has become the last major provider to join, the way is clear for 100% nationwide Android coverage.

For marketing and operations directors, this marks the end of compromise. You no longer have to choose between the “basic” simplicity of SMS and the “rich” experience of RCS. The barrier is gone. The question is no longer whether it works, but how quickly you can capitalize on this advantage.

From fragmentation to a fully managed solution

The fear of incomplete reach kept many organizations on the sidelines. They were concerned about having to set up separate channels for different networks. With KPN’s full support, that scenario is now a thing of the past. In the Netherlands, you can now reach over 95% of all Android users via RCS Business Messaging (RBM).

This translates to approximately 50% of the total Dutch mobile user base, a share that will only continue to grow now that iOS compatibility is on the horizon. At Mobile Water, we take care of all the technical complexities for you. We ensure your message always gets through: if the recipient isn’t RCS-capable (yet), our platform seamlessly switches to a fallback SMS. That way, you never lose contact, but maximize impact wherever possible.

Want to know which part of your customer base is already ready for this transformation? Take the free base check!

The strategic risk of waiting

While you were waiting for the perfect network overview, the early adopters have already started claiming the inbox. The numbers don’t lie: in pilot studies, we’ve seen that the shift from “broadcasting” to “interaction” leads to a significant increase in response rates and customer engagement.

Imagine:

• No more anonymous numbers: Thanks to the Verified Sender status, your customers will immediately see your logo and company name, which instantly boosts trust and conversion rates.

• From notification to action: Instead of sending a text message asking them to call, offer suggested replies and buttons. Your customer can reschedule an appointment or confirm a delivery with a single tap, without leaving the messaging app.

Why Mobile Water

The blind spot is gone, the technology has matured, and your competitors are taking notice. Sending RCS messages in the Netherlands is no longer an experiment; it’s the upgrade to your most important customer channel.

Mobile Water doesn’t just act as a simple supplier, but as a strategic partner that makes the technology seamless. We ensure that the technology works so you can focus on the story.

Are you ready to leave the frustrations of "no-reply" messages behind and experience the power of interaction?