The Telemarketing Act: Protect Your Revenue with RCS Opt-ins
The clock is ticking for cold calling. As of July 1, 2026, the Dutch telemarketing landscape will change permanently: outbound calls without explicit opt-in will be banned. For organizations that rely on telephone sales, this means a potential gap in the sales pipeline. Traditional channels like email struggle with low open rates, while SMS is often perceived as unreliable. RCS Business Messaging (RBM) offers a frictionless lifeline here. With a verified profile and interactive capabilities, you can obtain opt-ins with a speed and level of trust that were previously impossible.
The biggest obstacle to an opt-in is mistrust. With Verified Sender status, your official logo, brand colors, and a verification checkmark appear immediately.
Why July 1, 2026, is not "business as usual"
The new legislation is not merely advisory. Companies that continue to make calls after the deadline without the proper consent risk fines in the millions from the ACM, penalty payments, and irreparable damage to their reputation. Simply “hoping” that your current database complies is a risky strategy. The market is shifting from unsolicited “push” to verified “pull” communication. Those who fail to act now will simply see their sales pipeline dry up as of July 1.
SMS and email are falling behind in the race for opt-ins
In their search for legitimate leads, many companies turn to old acquaintances, but the numbers don’t lie:
- Email: It’s often overlooked, ends up in spam filters, and lacks the sense of urgency needed for a quick opt-in.
- SMS: Plagued by "smishing" (phishing via SMS), which makes customers reluctant to click on links from unknown senders.
RCS breaks down these barriers by offering a rich, app-like experience right within the standard messaging app, where engagement rates are up to three times higher than with SMS.
One-Click: The quickest way to an opt-in
The biggest enemy of conversion is the time that elapses between an intention and the action. In traditional channels, you force the customer through a series of steps, but RCS brings the decision back to its essence: a single touchpoint. Thanks to Suggested Actions, you can transform a passive reader into a verified lead in a fraction of a second.
It is the ultimate form of frictionless interaction. The customer doesn’t have to worry about opening browsers, loading pages, or manually entering data. With "One-click Consent," the barrier to consent is virtually zero. It is an impulsive, secure action that takes place directly within the phone’s familiar messaging environment. No forms, no friction, just an immediate confirmation. This isn’t just faster; it’s a fundamentally different approach to lead generation where the speed of the technology matches the customer’s willingness.
The "Aftercare" Strategy: Capitalizing on Momentum
The most valuable leads aren’t generated by cold push notifications, but by capitalizing on positive momentum. When a customer has just had a successful service call or received a delivery, their willingness to say “yes” to future contact is at its highest. By sending an RCS message at that exact moment, you transform an operational touchpoint into a strategic lead generator. You’re not just asking for permission; you’re offering the customer a way to stay connected with a brand that has just successfully helped them.
Secure your sales pipeline before the deadline
Switching to RCS Business Messaging doesn’t have to be a complicated IT project that takes months. At Mobile Water, we make the technology seamless. We help you get a pilot up and running within a few weeks, often without complex integrations, so you can immediately start securing your opt-ins. We don’t position ourselves as a mere supplier, but as the strategic partner that makes your telemarketing strategy future-proof and maximizes your ROI.
