Conversational Lead Qualification

Feb. 20, 2020

⚠️Let at: visitors to your website are often not served well and lead follow-up comes too late! Forge the iron while it's hot 🔥🔨#Conversational Lead Marketing

Posted by Jeroen Kok

Management / Business Developer

Suppose a visitor comes to your website because they are interested in your products.

And what happens? He is overloaded with mostly generic information, options, a white paper or the possibility to contact him. Websites and lead-funnels are often still very traditional and the follow-up for hot leads often comes too late. We sometimes jokingly call them the "figure it out yourself" sites.

What if you could help the visitor in a more targeted way?
What if you could find out more specifically what the need is?
What if you could answer that directly with targeted information?
With the attitude of "How can I help you?"

This can be done in a natural conversation, just as takes place in a physical store....

Welcome, how can I help you?
Respond with relevant information and gradually probe what need, knowledge level, urgency and at what stage of decision making one is and respond to it directly in the conversation.

And that is exactly how customers like to interact with a company - many customers want (and need) to be helped.

You may now be thinking "how do I do that on a website - I can never help them all anyway - and what if everyone contacts me?".

Why: help visitors better and a significantly higher conversion rate.

How: an automated dialogue on your website, helping visitors in real time with information relevant to them, qualifying and providing the best follow-up.

What: using conversational marketing and AI bots to qualify, inform visitors and optimize conversion on selected hot leads through direct contact with sales.

That's why you should use conversational marketing and AI. With the latest techniques and AI, you can give every customer the right information and most appropriate follow-up, and much more efficiently and effectively too!

Direct contact with sales

Yes, you read correctly, direct contact with sales. Do you want that? And can you?

If you build in a smart call facility then (once the bot notices this is a hot-lead) you can have a phone connection set up in real time.

the best qualified available agent then proactively receives an incoming call with a short briefing (E.g. new lead 11:30am, Kees, >100FTE, HR industry, interested in product x - you will be connected right now).
the phone at the prospect's house rings
A very pleasant conversation because:
- the visitor still has your company and product completely top-of-mind.
- the agent can come straight to the point with relevant information and follow-up action to convert further.
- a good first impression(wow this company switches gears nice and fast).

With real-time qualification, good shuffling is done, relevant context is gathered, and hot leads with a genuine interest in the product or service are helped immediately.

Conclusion & Results:

A clear win-win-win: the customer is helped better and faster, the agent can contact much more easily and effectively, and it shortens the time-to-deal, the funnel becomes extremely short for the really important hot leads.
Real-time follow-up with the highest success rate.

In other words, strike while the iron is hot à conversational (lead) marketing.

In a subsequent article I will tell you more about how you can do this from banners, ads and emails as well, and thus seek even more targeted dialogue with the customer. And how you can inform and enthuse visitors even better with an innovative UI à Conversational Lead Qualification.

Want to know more or respond now? Send an email to info@mobilewater.nl